by Andrea Taylor | Jun 10, 2025 | Coffee & Catch Up
The summer certainly hasn’t been quiet in digital marketing. Let’s hop into what you might have missed last week in #PPC! From the Experts Google Marketing Live was full of announcements this year. If you want a full recap, check out this post from Search... by Andrea Taylor | Dec 9, 2024 | Coffee & Catch Up
Happy Monday! Let’s hop into what happened last week in #PPC. From the Experts HeroConf 2024 Takeaway: Demand Gen Campaigns Are A Big Opportunity: There are big opportunities on the horizon in 2025 for Google’s Demand Gen campaigns. Learn how to make the... 
by Andrea Taylor | Sep 30, 2024 | Coffee & Catch Up
Let’s hop into everything that happened in the world of #PPC during the last full week of September! From the Experts 3 Key Differences: Lead Generation vs. E-Commerce Performance Max Advertising: Struggling with Performance Max for lead gen campaigns? This post... 
by Bethany Bey | Nov 23, 2021 | Campaign Strategy, Google Ads, Smart Campaigns
Earlier this month, Google rolled out a new campaign type, Performance Max, to all advertisers worldwide. Next year, Smart Shopping and Local campaigns will upgrade to become Performance campaigns, which makes now the perfect time to review how these campaigns work...