by Andrea Taylor | Apr 29, 2016 | AAA Needs Updating, PPC News and Views
Happy Friday, everyone, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts Search Engine Land In new test for Google text ads, headlines are expanded without sacrificing ad copy: It’s a closed beta right... by Abby Woodcock | Apr 28, 2016 | AAA Needs Updating, Bid Management Strategies, Campaign Strategy
Around here we use Kenshoo every day for account management and while they do have some fancy reports and schnazy bid policies, I’ve recently discovered Scheduled Actions and it’s changed my life. Unfortunately, the process to set up Scheduled Actions is a bit hidden... 
by Clix Admin | Mar 26, 2014 | AAA Needs Updating, Bid Management Strategies, PPC Industry
No, this is not a new episode of The Adventures of Captain Obvious. The topic of organizational skills is a very important discussion point in the world of PPC management. It’s a factor at every level. Keywords, campaigns, reporting, planning, record keeping,...