by Tim Jensen | Jan 28, 2019 | AAA Needs Updating, LinkedIn Ads, LinkedIn Targeting
LinkedIn Ads continues to innovate with interface updates and new targeting options. For January 2019, they’ve now introduced interest targeting, allowing you to reach users based on topics they share or engage with. This new targeting feature offers an additional... by Andrea Taylor | Jan 17, 2019 | AAA Needs Updating, LinkedIn Ads, LinkedIn Targeting
Over the last few years, I have continued to watch LinkedIn CPCs rise (especially in the US), which means that CPAs increase as well. For some advertisers, this pattern isn’t sustainable and I have seen B2B advertisers with a lot of potential hang up their...