by Bethany Bey | Sep 5, 2019 | AAA Needs Updating, Conversion Rate Optimization, Google Ads, Tracking
When you set up conversion actions in your Google Ads account, you are given the option on whether to include each action in the “Conversions” reporting column. Data in this column is used by automated bidding strategies to optimize your bids. If you... 
by Tim Jensen | May 28, 2019 | Google Ads, Google Tag Manager, Tools & Automation, Tracking
We’re big fans of finding Chrome extensions that help improve a PPC marketer’s workflow. In the past, we wrote about using Google’s Tag Assistant extension to test tracking setups. Today, we’ll cover a more recently released extension that helps you go further in...