by Clix Admin | Jul 6, 2016 | AAA Needs Updating, Campaign Strategy, Efficiency, Keyword Strategy & Research, Landing Pages, PPC Tactics
Anyone who has been driving with me knows that I’m not very patient with sub-optimal drivers. My pet peeves range from passing lane campers (the sign says “slower” traffic keep right, so it doesn’t matter how fast you’re going, it’s... 
by Clix Admin | Jan 6, 2014 | AAA Needs Updating, Ad Copy Strategy
A couple weeks ago, I shared my process for using aggregate data to help set strategy moving forward. That post focused on keyword match types and how they should interact. Today, I’d like to talk about analyzing ad copy with the same approach. With keyword... by Clix Admin | Dec 23, 2013 | AAA Needs Updating, Keyword Strategy & Research
As a good manager, you’re constantly testing new ad variations, keywords, bid multipliers, etc. throughout the year and making optimizations based on your findings. Kudos to you! At the end of every year, I like to take a look back and see what observations I... by Clix Admin | Jul 8, 2013 | AAA Needs Updating, Google AdWords
A little while ago, I put together a list of ways I use labels in AdWords to help me in my account management. Today, I’d like to expand on that list and share a few more ways I’ve been able to use labels to make things a little easier. Last time, I talked... by Clix Admin | Sep 4, 2012 | AAA Needs Updating, Google AdWords, PPC Tactics
Over the past few weeks, I’ve become increasingly interested in efficient PPC account management. I’ve come to see the value in being able to go into an account, quickly assess what’s going on, and make effective changes in as little steps as...