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What Can Ants Teach You About Efficiency?

by Clix Admin | Jul 6, 2016 | AAA Needs Updating, Campaign Strategy, Efficiency, Keyword Strategy & Research, Landing Pages, PPC Tactics

Anyone who has been driving with me knows that I’m not very patient with sub-optimal drivers. My pet peeves range from passing lane campers (the sign says “slower” traffic keep right, so it doesn’t matter how fast you’re going, it’s...
Create 2014 PPC Strategy Using 2013 Aggregate Data| Pt 2: Ad Copy

Create 2014 PPC Strategy Using 2013 Aggregate Data| Pt 2: Ad Copy

by Clix Admin | Jan 6, 2014 | AAA Needs Updating, Ad Copy Strategy

A couple weeks ago, I shared my process for using aggregate data to help set strategy moving forward. That post focused on keyword match types and how they should interact. Today, I’d like to talk about analyzing ad copy with the same approach. With keyword...
Create 2014 PPC Strategy Using 2013 Aggregate Data| Pt 2: Ad Copy

Create 2014 PPC Strategy Using 2013 Aggregate Data | Pt 1: Match Types

by Clix Admin | Dec 23, 2013 | AAA Needs Updating, Keyword Strategy & Research

As a good manager, you’re constantly testing new ad variations, keywords, bid multipliers, etc. throughout the year and making optimizations based on your findings. Kudos to you! At the end of every year, I like to take a look back and see what observations I...
Create 2014 PPC Strategy Using 2013 Aggregate Data| Pt 2: Ad Copy

AdWords Labels for Effective Account Management: Moar Labels!

by Clix Admin | Jul 8, 2013 | AAA Needs Updating, Google AdWords

A little while ago, I put together a list of ways I use labels in AdWords to help me in my account management. Today, I’d like to expand on that list and share a few more ways I’ve been able to use labels to make things a little easier. Last time, I talked...
Create 2014 PPC Strategy Using 2013 Aggregate Data| Pt 2: Ad Copy

Using AdWords Labels for Effective PPC Account Management

by Clix Admin | Sep 4, 2012 | AAA Needs Updating, Google AdWords, PPC Tactics

Over the past few weeks, I’ve become increasingly interested in efficient PPC account management. I’ve come to see the value in being able to go into an account, quickly assess what’s going on, and make effective changes in as little steps as...

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Clix Marketing is a digital advertising agency specializing in paid search, social & display campaigns. Our team skillfully creates and manages campaigns for our clients in Google, Microsoft / Bing, Facebook / Instagram, LinkedIn, Twitter, Quora, Pinterest, and many other online channels. If you need to drive direct revenue or leads from your website, Clix is the expert partner you’re searching for.

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