by Clix Admin | Nov 25, 2020 | Google Ads, Video Advertising, YouTube Advertising
The two most common ad formats for video campaigns in Google Ads are TrueView in-stream and TrueView discovery. While both of these ad formats can be very beneficial, they each have very different features and benefits. I want to quickly go over which ad format would... by Andrea Taylor | Dec 27, 2018 | AAA Needs Updating, PPC Industry, PPC Tactics
As we close out another year here on the Clix blog, we always think it’s worth looking back at our top performing posts. 2018 was a big year with major targeting changes in Facebook, the switchover to the new AdWords UI, and feature rollouts in Bing, just to... by Clix Admin | Nov 6, 2018 | AAA Needs Updating, Video Advertising, YouTube Advertising
This is a guest post by Hope Horner, Founder & CEO at LemonLight Everyone’s talking about video, and rightly so! Video is one of the most engaging types of content and has been shown to increase not just website vanity metrics, like view count and time spent on...