by Tim Jensen | Sep 29, 2021 | Google Ads, Video Advertising
Video ads are all about awareness and branding, but they don’t give you leads, right? Think again. YouTube’s Video Action campaigns (formerly TrueView for Action) offer a solution that combines both video and demand generation goals. You can incorporate a... by Andrea Taylor | Jul 9, 2021 | AAA Needs Updating, PPC News and Views
Happy Friday, friends, and welcome to this week’s edition of #PPC News & Views for the week of July 9, 2021. From the Experts Paid Search 10 Geotargeting Tips to Maximize Your Google Ads ROI: Geotargeting is one that that is worth being picky about!... 
by Tim Jensen | Mar 22, 2021 | YouTube Advertising
YouTube ads have come a long way over the past few years, from rolling out CTA extensions to releasing a Video Builder for advertisers. Let’s talk about another option for YouTube ads beyond selecting a single format. YouTube Ad Formats YouTube ads can run in... 
by Clix Admin | Nov 25, 2020 | Google Ads, Video Advertising, YouTube Advertising
The two most common ad formats for video campaigns in Google Ads are TrueView in-stream and TrueView discovery. While both of these ad formats can be very beneficial, they each have very different features and benefits. I want to quickly go over which ad format would... by Clix Admin | May 28, 2020 | AAA Needs Updating, Google Ads, Video Advertising, YouTube Advertising
When I talk to clients about running video campaigns in Google ads, the biggest pushback I get is that there’s a lack of video creative. What I mean by this is that they don’t have an in house team that can make new video creative for us to use for ads. Or...