by Andrea Taylor | Dec 9, 2020 | AAA Needs Updating, Audience Targeting, LinkedIn Ads, LinkedIn Targeting
As a B2B advertiser, LinkedIn is one of my favorite channels. I recently wrote about the different customer list upload options available by channel in Google, Microsoft, Facebook and LinkedIn. Today I want to take it a step farther and talk about the audiences you... by Andrea Taylor | Nov 18, 2020 | AAA Needs Updating, Audience Targeting
List upload targeting is among the most powerful tools we have as PPC marketers and it’s certainly one of my favorite features. But each major channel differs a bit in how the list uploads work. Things like what types of information you can upload and the... 
by Clix Admin | Mar 11, 2019 | Display Advertising, Google Ads, PPC News and Views
In the past year or so there has been a lot of discussion about privacy, tracking, etc. in the online world. But why is all that data being collected in the first place? In short – advertising. Google is an Advertising Company Google had its IPO in 2004, so for... by Andrea Taylor | Mar 3, 2017 | AAA Needs Updating, PPC News and Views
Happy Friday and happy March, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts SEMrush 10 Headline Tips and Tests That Need to Leave Your Backburner: Spruce up your next ad test with some new... 
by Clix Admin | Aug 23, 2016 | Audience Targeting, Facebook Ads
Custom audiences are great. There… I said it. The ability to upload customer/user/lead data as a method for targeting, exclusion or to create a lookalike (similar) audience has been a game changer for the digital advertising industry. Great as custom audiences...