by Kristin Kusiak | Jul 27, 2020 | AAA Needs Updating, Google Ads, Optimization
There are four demographic categories available in Google Ads that can help you observe trends in your account, narrow down your target audience or adjust bid modifiers for. We’ll take a look at these categories and how you might use them to improve your account... by Clix Admin | May 29, 2018 | AAA Needs Updating, Facebook Ads
About a month ago Tim Jensen wrote a post here about how Facebook advertising would continue after the Cambridge Analytica scandal. The general consensus was that Facebook would figure out some way to keep the sophisticated targeting without the 3rd party data. Along... by Clix Admin | Nov 10, 2016 | AAA Needs Updating, Facebook Ads, Instagram
Disclaimer: Since Facebook and Instagram share the same advertising platform, your targeting is theoretically the same. That said, this post is more about how people use each platform differently and how you can modify your advertising efforts to account for that.... by Clix Admin | Oct 21, 2015 | AAA Needs Updating, Digging Into Display, Display Advertising, PPC Tactics
Today we’ll be building on our post from yesterday about demographics. Search marketing makes it so easy. You set up a campaign, pick some keywords and “voila”, you’re ready to go. Keywords are straightforward because the potential customer is... 
by Clix Admin | Aug 26, 2013 | AAA Needs Updating, LinkedIn Ads
In the previous article, Reaching Your Exact Audience Using LinkedIn’s Comprehensive Demographic Targeting (Part 1), we gave an overview of the targeting types available for LinkedIn. In a few examples, we showed how you can focus in on a very specific set of Job...