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How to Leverage Demographics in Google Ads

by Kristin Kusiak | Jul 27, 2020 | AAA Needs Updating, Google Ads, Optimization

There are four demographic categories available in Google Ads that can help you observe trends in your account, narrow down your target audience or adjust bid modifiers for. We’ll take a look at these categories and how you might use them to improve your account...

Facebook Mimicking 3rd Party Audiences

by Clix Admin | May 29, 2018 | AAA Needs Updating, Facebook Ads

About a month ago Tim Jensen wrote a post here about how Facebook advertising would continue after the Cambridge Analytica scandal. The general consensus was that Facebook would figure out some way to keep the sophisticated targeting without the 3rd party data. Along...

Facebook vs. Instagram: How You Should Treat Them Differently

by Clix Admin | Nov 10, 2016 | AAA Needs Updating, Facebook Ads, Instagram

Disclaimer: Since Facebook and Instagram share the same advertising platform, your targeting is theoretically the same. That said, this post is more about how people use each platform differently and how you can modify your advertising efforts to account for that....

With Display, Target The Who, Not The What

by Clix Admin | Oct 21, 2015 | AAA Needs Updating, Digging Into Display, Display Advertising, PPC Tactics

Today we’ll be building on our post from yesterday about demographics. Search marketing makes it so easy. You set up a campaign, pick some keywords and “voila”, you’re ready to go. Keywords are straightforward because the potential customer is...
Reaching Your Exact Audience Using LinkedIn’s Comprehensive Demographic Targeting (Part 2)

Reaching Your Exact Audience Using LinkedIn’s Comprehensive Demographic Targeting (Part 2)

by Clix Admin | Aug 26, 2013 | AAA Needs Updating, LinkedIn Ads

In the previous article, Reaching Your Exact Audience Using LinkedIn’s Comprehensive Demographic Targeting (Part 1), we gave an overview of the targeting types available for LinkedIn. In a few examples, we showed how you can focus in on a very specific set of Job...

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Clix Marketing is a digital advertising agency specializing in paid search, social & display campaigns. Our team skillfully creates and manages campaigns for our clients in Google, Microsoft / Bing, Facebook / Instagram, LinkedIn, Twitter, Quora, Pinterest, and many other online channels. If you need to drive direct revenue or leads from your website, Clix is the expert partner you’re searching for.

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