by Clix Admin | Mar 27, 2019 | Campaign Strategy, Google Ads, Keyword Strategy & Research, PPC Tactics, Search Advertising
If you’re running keyword-targeted search campaigns in Google Ads then you should be very familiar with the search terms report. It’s the report where Google shows you EXACTLY what people searched before clicking on your ads. To find it in any campaign or... by Clix Admin | Nov 2, 2018 | AAA Needs Updating, PPC News and Views
From the Experts Search Engine Journal Google Campaign Manager Now Offers LinkedIn Ad Attribution: All reporting in one place and next-level attribution conversions — here’s how to activate the integration. Seer Interactive Measure Your Twitter Campaigns... by Clix Admin | Sep 11, 2018 | AAA Needs Updating, Google Ads, Keyword Strategy & Research
Exact: strictly accurate or correct Google Ads has long employed 4 main keyword types; broad, phrase, exact & negative. Today, we need to have a discussion about exact match keywords. The History of “Exact” Match Starting in 2014 Google began including... by Clix Admin | Aug 25, 2017 | AAA Needs Updating, PPC News and Views
Happy final Friday of August, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts Luna Metrics Creating a Test Plan for Google Analytics Implementations: Here’s how to implement a Test Plan in... by Clix Admin | Apr 25, 2016 | AAA Needs Updating, Bing Ads, Keyword Strategy & Research
A couple weeks ago I was perusing one of my client accounts in Bing Ads looking for some optimizations to make. I ran an search query report and was honestly confused and supremely irritated by what I found. I figured since I was caught totally off guard by this that...