by Andrea Taylor | Nov 4, 2021 | Audience Targeting, Display Advertising
One of my favorite campaigns I have used this year is Google’s Pay for Conversions Display campaign. I almost always test some kind of Google Display campaign for my clients, but often I get feedback that the conversions were of poor quality, or the campaign... by Clix Admin | Feb 7, 2017 | AAA Needs Updating, Ad Copy Strategy, Audience Targeting, Campaign Strategy, Display Advertising, Facebook Ads, Google AdWords, Landing Pages, Marketing Strategy, What I Fell In Love With In PPC This Year
Over recent years, the rise of social advertising has gotten advertising pros much more focused on audience targeting rather than just keyword research, and for good reason. We’re able to go beyond the search box and target users based on their personal...