by Clix Admin | Sep 30, 2020 | AAA Needs Updating, Display Advertising, Google Ads
This is the second in a two-part series on how to review automatic placement reports for Google Display Network campaigns. In my last post, I discussed how to review the content of the placements and evaluate if they’re a good fit for your account. In this post,... by Clix Admin | Mar 18, 2019 | AAA Needs Updating, Display Advertising, Google Ads, Uncategorized
Even if you have been running successful display campaigns for quite some time, you most likely want to find new audiences to test for display to expand your reach. We already have the ability to create our own custom intent and custom affinity audiences, but even... by Bethany Bey | Feb 9, 2017 | AAA Needs Updating, Ad Copy Strategy, Display Advertising
Google’s release of responsive display ads in July of last year was one of the things I fell in love with in PPC. Responsive ads will automatically adjust their size, appearance, and format to fit available ad space (text, image, or native). This is amazing for... by Clix Admin | Oct 24, 2015 | AAA Needs Updating, Digging Into Display, Display Advertising, Google AdWords, Programmatic Display
What is a placement anyways? Bottom line – when you set up display targeting (of any type), placements are the websites where your ads are ultimately served. Website, web page, placement… there you go. As your display campaigns run and you accumulate data... 
by Clix Admin | Jan 23, 2015 | AAA Needs Updating, PPC News and Views
Good morning and Happy New Year friends! Welcome to this week’s edition of the Clix Marketing Blog’s PPC News and Views! We’re recapping some of the top posts from around the PPC industry for the week from both the experts we love and the engines they work in. From...