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When to Use Broad Match Keywords

by Bethany Bey | Feb 5, 2019 | AAA Needs Updating, Bing Ads, Google Ads, Keyword Strategy & Research, Search Advertising

Having broad match keywords is a rarity in my accounts. Broad match lets you reach the widest audience possible with your keywords. The downside is the impressions from broad match keywords aren’t very targeted which could lead to you spending money on people...

Important Phrase Match Difference Between Google and Bing

by Bethany Bey | Jan 22, 2019 | AAA Needs Updating, Bing Ads, Google Ads

Google Ads and Bing Ads, for the most part, function similarly when it comes to the basics of search advertising. Because of this, advertisers often build and structure their campaigns similarly across both platforms. However, there are some instances where there are...

Clix Marketing Blog’s #PPC News & Views: January 28, 2016

by Clix Admin | Jan 29, 2016 | AAA Needs Updating, PPC News and Views

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views!  From the Experts Search Engine Land New Google Research: Can the Long Tail Be Covered Without Broad Match?: The good old match type debate. Read...

Match Type Battle Royale, SMX East Style!

by Clix Admin | Oct 6, 2015 | AAA Needs Updating, Bing Ads, Google AdWords, Keyword Strategy & Research

Last week something magical happened. The kind folks at SMX indulged my goofy side (well, Ginny Marvin did) and ran with a crazy idea. A panel designed as a battle around match type segmentation strategies. While I personally failed at showing up with props, Ginny had...

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Clix Marketing is a digital advertising agency specializing in paid search, social & display campaigns. Our team skillfully creates and manages campaigns for our clients in Google, Microsoft / Bing, Facebook / Instagram, LinkedIn, Twitter, Quora, Pinterest, and many other online channels. If you need to drive direct revenue or leads from your website, Clix is the expert partner you’re searching for.

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