by Bethany Bey | Feb 5, 2019 | AAA Needs Updating, Bing Ads, Google Ads, Keyword Strategy & Research, Search Advertising
Having broad match keywords is a rarity in my accounts. Broad match lets you reach the widest audience possible with your keywords. The downside is the impressions from broad match keywords aren’t very targeted which could lead to you spending money on people... by Bethany Bey | Jan 22, 2019 | AAA Needs Updating, Bing Ads, Google Ads
Google Ads and Bing Ads, for the most part, function similarly when it comes to the basics of search advertising. Because of this, advertisers often build and structure their campaigns similarly across both platforms. However, there are some instances where there are... by Clix Admin | Jan 29, 2016 | AAA Needs Updating, PPC News and Views
Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts Search Engine Land New Google Research: Can the Long Tail Be Covered Without Broad Match?: The good old match type debate. Read... by Clix Admin | Oct 6, 2015 | AAA Needs Updating, Bing Ads, Google AdWords, Keyword Strategy & Research
Last week something magical happened. The kind folks at SMX indulged my goofy side (well, Ginny Marvin did) and ran with a crazy idea. A panel designed as a battle around match type segmentation strategies. While I personally failed at showing up with props, Ginny had...