by Kayla Kurtz | May 3, 2021 | Agency Life, Efficiency, Goals, Marketing Strategy
After a decade in digital marketing, I’ve learned the only constant is change. But within change, there are consistencies that reoccur in the big questions – and they aren’t exactly simple to answer! The typical retort of “it depends” is fairly accurate in most... by Kayla Kurtz | Apr 16, 2021 | AAA Needs Updating, PPC News and Views
There were plenty of updates for this week’s PPC News & Views – thank you, as always, for reading! From the Experts Search Engine Journal Get Ready for Cookieless PPC – Steps to Take Now: With FLoC migration beginning this quarter, what happens... 
by Tim Jensen | Apr 12, 2021 | Microsoft Ads, PPC Tactics, Search Advertising
DuckDuckGo has been building a name for itself as the privacy-focused search engine, using aggressive promotion to the point of putting up billboards in major metro areas across the US. This search platform has seen exponential growth in users, with total queries... by Kayla Kurtz | Apr 9, 2021 | AAA Needs Updating, PPC News and Views
Hello and happy Friday, folks! Enjoy this week’s edition of #PPC News & Views, and let us know if you’re spotting new resources we could include and send them to us in the comments section! From the Experts AdEspresso What is ROAS? How to Maximize Your... by Andrea Taylor | Feb 12, 2021 | AAA Needs Updating, PPC News and Views
Happy Friday, friends, and welcome to this week’s edition of #PPC News & Views! From the Experts WordStream Modified Broad Match Is Going Away: What You Need to Know: This was some of the biggest news last week. The new keyword match type structure will be...