by Andrea Taylor | Aug 11, 2025 | Coffee & Catch Up
Happy Monday! Jump into what you may have missed last week in #PPC. From the Experts The U.S. is likely to pushback on the EU’s increasingly complex tech laws, which would be great news for Meta. As AI continues to gain ground as a method for finding information... 
by Andrea Taylor | Apr 2, 2025 | Keyword Strategy & Research
After 11 years in PPC, I’ve tested many keyword research tools. In that time, PPC has changed so drastically and there are more tools at our fingertips than ever before. Of course I utilize Google Keyword Planner and other third party tools for my research, but... 
by Tim Jensen | Apr 12, 2021 | Microsoft Ads, PPC Tactics, Search Advertising
DuckDuckGo has been building a name for itself as the privacy-focused search engine, using aggressive promotion to the point of putting up billboards in major metro areas across the US. This search platform has seen exponential growth in users, with total queries... by Bethany Bey | Oct 19, 2020 | AAA Needs Updating, Google Ads, Keyword Strategy & Research, Search Advertising
On September 1, Google began limiting the number of search terms advertisers could view within the search term report. This has obviously caused an uproar with advertisers as this report is incredibly important in making sure you are paying for quality clicks.... by Clix Admin | Oct 16, 2017 | AAA Needs Updating, Marketing Strategy, Search Advertising
This is a guest post by John Lee, Learning Strategist at Bing Ads/Microsoft. When a consumer starts the buyer journey for your product or service, it is rarely a one-step process. Often, a consumer will solicit advice or input from friends and influencers. But most...