by Bethany Bey | Mar 6, 2018 | AAA Needs Updating, Google AdWords, Keyword Strategy & Research, Optimization
Today I want to take a closer look at one of my favorite sections of the new AdWords Overview page, the Searches summary card. I have always enjoyed sifting through the search term report and this is a much more visually appealing way to see which terms are worth... by Kristin Kusiak | Jun 21, 2017 | AAA Needs Updating, Efficiency, Excel Strategies, Uncategorized
Search Term Reports. In many ways, they are the backbone to the life and health of a PPC account. They reveal to you how Google is interpreting your phrase and broad match keywords to see the search terms that triggered your ad. I am reviewing search terms... by Clix Admin | Oct 19, 2015 | AAA Needs Updating, Audience Targeting, Digging Into Display, Keyword Strategy & Research
Yes, living life in a vacuum sucks. Digital advertising is a vast ecosystem with a multitude of traffic sources and channels. Often these disparate channels are managed as stand-alone entities in a proverbial vacuum. GDN over there. Programmatic over there. Facebook... 
by Clix Admin | Jan 12, 2010 | AAA Needs Updating, Google AdWords
by John A. Lee Do I have your attention yet? Earlier this year, Google AdWords launched another addition to their PPC keyword-matching algorithm called Session-Based Broad Match. This is an extension of the typical broad match that we all know and love (*cough*)....