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How To Use Adwords Searches Summary Card

by Bethany Bey | Mar 6, 2018 | AAA Needs Updating, Google AdWords, Keyword Strategy & Research, Optimization

Today I want to take a closer look at one of my favorite sections of the new AdWords Overview page, the Searches summary card. I have always enjoyed sifting through the search term report and this is a much more visually appealing way to see which terms are worth...

Easy Ways to Save Time Reviewing Search Term Reports

by Kristin Palmer | Jun 21, 2017 | AAA Needs Updating, Efficiency, Excel Strategies, Uncategorized

Search Term Reports.  In many ways, they are the backbone to the life and health of a PPC account.  They reveal to you how Google is interpreting your phrase and broad match keywords to see the search terms that triggered your ad. I am reviewing search terms...

Living In a Vacuum Sucks: Use All Channels to Influence Display Targeting

by Clix Admin | Oct 19, 2015 | AAA Needs Updating, Audience Targeting, Digging Into Display, Keyword Strategy & Research

Yes, living life in a vacuum sucks. Digital advertising is a vast ecosystem with a multitude of traffic sources and channels. Often these disparate channels are managed as stand-alone entities in a proverbial vacuum. GDN over there. Programmatic over there. Facebook...
If You Are Ignoring Session-Based Broad Match, You Are Losing Money

If You Are Ignoring Session-Based Broad Match, You Are Losing Money

by Clix Admin | Jan 12, 2010 | AAA Needs Updating, Google AdWords

by John A. Lee Do I have your attention yet? Earlier this year, Google AdWords launched another addition to their PPC keyword-matching algorithm called Session-Based Broad Match. This is an extension of the typical broad match that we all know and love (*cough*)....

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Clix Marketing is a digital advertising agency specializing in paid search, social & display campaigns. Our team skillfully creates and manages campaigns for our clients in Google, Microsoft / Bing, Facebook / Instagram, LinkedIn, Twitter, Quora, Pinterest, and many other online channels. If you need to drive direct revenue or leads from your website, Clix is the expert partner you’re searching for.

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