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Google Smart Bidding Updates You Don’t Want to Miss

by Andrea Taylor | Sep 9, 2019 | AAA Needs Updating, Google Ads

Over the last year, Google has rolled out some updates and new features in regards to smart bidding. In August 2018, Google started automatically opting campaigns into eCPC bidding. Then in November 2018, Target Impression Share Bidding was introduced. Here are two...

Clix Marketing Blog’s #PPC News & Views: Friday, November 16, 2018

by Clix Admin | Nov 16, 2018 | AAA Needs Updating, PPC News and Views

Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts Vertical Leap Google Beacons: Proximity marketing is ready to take off in 2019 They’ve gone quiet over the last 5 years, but...

New Automated Bidding Now Available In Bing Ads

by Bethany Bey | Aug 21, 2018 | AAA Needs Updating, Bid Management Strategies, Bing Ads

Bing Ads has released two new automated bidding options which you may be familiar with if you are using Google Ads: Target CPA and Maximize Conversions. Up until this month, the only bidding options available in Bing were Manual, Maximize Clicks, and Enhanced CPC....

6 Reasons to Give AdWords’ Flexible Bidding Strategies A Chance

by Andrea Taylor | May 10, 2016 | AAA Needs Updating, Bid Management Strategies, Google AdWords, Tools & Automation

Automation is a big theme in PPC nowadays. Different PPC pros have different outlooks on automation and its role in our industry. But there’s one thing that can’t be denied: it’s not going away any time soon. After giving Google AdWords flexible...

Clix Marketing’s #PPC News & Views: May 15, 2015

by Clix Admin | May 15, 2015 | AAA Needs Updating, PPC News and Views

Good Friday friends and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts Luna Metrics Target AdWords Competitor Keywords the Right Way: Bidding on competitor keywords is a bit of a controversial tactic....
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Clix Marketing is a digital advertising agency specializing in paid search, social & display campaigns. Our team skillfully creates and manages campaigns for our clients in Google, Microsoft / Bing, Facebook / Instagram, LinkedIn, Twitter, Quora, Pinterest, and many other online channels. If you need to drive direct revenue or leads from your website, Clix is the expert partner you’re searching for.

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