by Andrea Taylor | Sep 9, 2019 | AAA Needs Updating, Google Ads
Over the last year, Google has rolled out some updates and new features in regards to smart bidding. In August 2018, Google started automatically opting campaigns into eCPC bidding. Then in November 2018, Target Impression Share Bidding was introduced. Here are two... by Clix Admin | Nov 16, 2018 | AAA Needs Updating, PPC News and Views
Happy Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts Vertical Leap Google Beacons: Proximity marketing is ready to take off in 2019 They’ve gone quiet over the last 5 years, but... by Bethany Bey | Aug 21, 2018 | AAA Needs Updating, Bid Management Strategies, Bing Ads
Bing Ads has released two new automated bidding options which you may be familiar with if you are using Google Ads: Target CPA and Maximize Conversions. Up until this month, the only bidding options available in Bing were Manual, Maximize Clicks, and Enhanced CPC.... by Andrea Taylor | May 10, 2016 | AAA Needs Updating, Bid Management Strategies, Google AdWords, Tools & Automation
Automation is a big theme in PPC nowadays. Different PPC pros have different outlooks on automation and its role in our industry. But there’s one thing that can’t be denied: it’s not going away any time soon. After giving Google AdWords flexible... by Clix Admin | May 15, 2015 | AAA Needs Updating, PPC News and Views
Good Friday friends and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts Luna Metrics Target AdWords Competitor Keywords the Right Way: Bidding on competitor keywords is a bit of a controversial tactic....