by Bethany Bey | Sep 23, 2019 | AAA Needs Updating, Bing Ads, Facebook Ads, Google Ads, LinkedIn Ads, Remarketing
As I was trying to force myself to say “Microsoft Advertising” instead of “Bing Ads” on client calls recently, I got to thinking about all of the changes that have happened in this industry since I got started in 2010. There have been quite a... 
by Tim Jensen | Oct 29, 2018 | Display Advertising
Google recently rolled out a new conversational ad format through a platform called AdLingo. Users will be able to engage with a chat feature directly within a display ad, with the ability to directly ask questions and receive answers without needing to visit a... by Tim Jensen | Sep 17, 2018 | AAA Needs Updating, Display Advertising
While responsive display ads have existed for some time, Google recently updated this format to include a new layout and additional options for testing. Responsive ads allow you to include multiple copy elements and images in a single ad, letting Google choose which... by Bethany Bey | Aug 6, 2018 | AAA Needs Updating, Google AdWords, Search Advertising
The majority of Google Ad’s releases this year have been focused on machine learning. The new feature I am most excited about is Google’s Responsive Search Ads. Responsive search ads have begun rolling out to accounts but are still not available in 100% of... by Kristin Palmer | Jun 28, 2018 | AAA Needs Updating, Google AdWords
Yesterday, we learned about several new and exciting changes coming up over next month across the Google advertising platforms. Some involved name changes (like from Google Adwords to Google Ads) and others more robust (like the combination of the enterprise level...