We received the following info and invitation from our Yahoo friends. They're conducting a Holiday Advertising webinar on Wednesday, November 14,...

This just came out from Google - and it's good, huge news. Advertisers on Site-targeted campaigns (now called Placement Targeted) can choose to pay...

OK, it's just a tiny link to our blog from an article on the WSJ web site, but it's a start...

In past posts I've noted Google's push to add better measurability and accountability to offline (non-search) advertising. This article in Mediapost...

As mentioned in this previous post, Google aims to bring advertising effectiveness measurement, so familiar to Search advertisers, to print, radio...

My friend and fellow PPC expert Matt Van Wagner of FindMeFaster posted this excellent observation on the Churchills' blog SEM Funhouse - I've...

MarketingSherpa published this interview today, based on my presentation at their B2B conferences. The article references this list of Google...

If your company is running an affiliate program, you must read this excellent blog post to learn about the nasty PPC tricks your affiliates may be...

Google rolled out another AdWords enhancement today - this one to make more evident why certain keywords earn a poor quality score. This one will...

I recently wrote about an important issue affecting all Google AdWords advertisers - Expanded Broad Match running rampant and wasting advertiser...

Last night I was audio-interviewed by eMarketingShow regarding our research on Contextual Advertising. The show, archived here, is a short version...

Starting within the next two weeks, advertisers on Yahoo! Search Marketing will have the option to block domains of sites where they don't want...

Like many agencies and advertisers, we've been dragging our feet before trying Google's relatively new advertising options. My rationale has been...

In previous blog posts and articles, I've predicted that PPC Bid Management software would eventually be rendered obsolete. Capabilities like...

Lots of Google AdWords announcements and new features this week - including Gadget Ads - so watch this blog to try and keep up. Meanwhile, here's a...

The PPC Summit conferences feature 2 full days of in-depth presentations on every aspect of pay-per-click advertising. It's absolutely the best way...

Microsoft installed new adCenter features today - details below. Also, Microsoft announced in an SES San Jose session that they're working on an...

Google AdWords Editor is a great tool - we rarely work on campaigns using the web-based interface now. But be aware of an important bug - when you...

Most of you already know that Google's relatively new "expanded broad match" is causing a medium-sized furor among AdWords advertisers. The problem...

Many AdWords advertisers have been wishing that Google would provide a way to target only Google's search partner networks (like Shopping.com and...

Yahoo announced some cool new features: Enhancements to Writing Ads Advertisers will be able to create, edit, copy, delete, and view all saved ads...

Just announced here at SES San Jose: Microsoft will open up their Content network to all U.S. adCenter advertisers next Wednesday, 8/29. Current...

Yahoo announced two significant enhancements to the YSM PPC platform this week: a "full analytics" package (formerly offered at cost to high roller...

I'll be speaking at SES San Jose, and as such can offer Clix Blog readers a 20% discount off registration fees. Simply click on the icon below, and...

We received clarification regarding yesterday's post from Google this morning: global functions that are due to be removed from AdWords Tools can be...

I just noticed this within the Tools section: "What happened to Cross Campaign Tools? AdWords engineers will be removing Cross Campaign Tools from...

Google AdWords agencies received this great Adobe Acrobat doc today - not much that's new or groundbreaking, but one of the best compilations of PPC...

Yesterday Google's new AdWords campaign optimization tool came out of beta. The tool offers ideas for improving campaign performance by suggesting...

Sorry about the slowdown in useful posts - I selfishly decided to vacation in the Canadian Rockies, with less internet accessibility than we'd...

I'm maintaining a list of upcoming presentations here - I'll update it regularly, and it will always be the only post in this category. SMX Santa...

Normally I wouldn't simply reprint a posting from the AdWords blog, but this time I thought it particularly important that everyone see this one -...

This just out from our Yahoo! friends: "Just a quick update on a few new features Yahoo! has added to the Panama account interface to help...

We're still working on an article (or 2-3) summarizing our findings and advice on contextual advertising. For now, though, we've verified with...

Last week I presented our latest findings on Contextual Advertising at SES Toronto - posted below. This Thursday I'll be delivering an updated...

IDC published a press release recently that turns out to be a rather bad advertisement for their pricy white paper on internet advertising - read...

I spotted another addition to the AdWords tool arsenal today - a capability that seems to be in beta - that recommends customized ad text. Creating...

I noticed this morning a new report in the AdWords report arsenal: the Search Query Performance report (see below). It seems to provide detailed...

The beautiful and talented Matt Van Wagner of FindMeFaster was kind enough to share with me (and you) the following table from his SMX presentation...

Today Yahoo! announced it will provide free, open access to the “Panama” search marketing APIs through the launch of the Commercial API Program....

We've added links in our Blogroll to a few blogs that, in our opinions, do a good job of advising and reporting on pay-per-click advertising topics....

We spotted a new Google AdWords phenomenon yesterday - as you know, Google "bolds" words in ad text that match the keywords you're bidding on. The...

Well, "revolutionize" may be a strong word. But the new report will certainly help Content advertisers create campaigns that are much more...

Many thanks to the author, Miva's Chrysi Philalithes, and Miva's Tiffany Guarnaccia, Marketing & Communications Manager, for reprint of this...

As first reported in my SEW Columbus presentation (below), Google's algorithm for matching Content-network-targeted ad groups to Adsense publisher...

At Clix Marketing we've started doing extensive research on Content network advertising - specifically to find out how Content advertising on...

(Edited version appeared on Search Engine Land today) One month ago I mused about possible impact of Google's DoubleClick acquisition on SEM...

(Originally published in Search Engine Land) Last Month's announcement of Google's new AdWords Preferred Cost Bidding may have been a whimper...