by Robert Brady | Dec 2, 2024 | Google Ads
For my last conference of 2024, I had the opportunity to attend HeroConf in sunny San Diego. The conference was recently purchased by Rough Media (the organizers of the brightonSEO conference) and the two events were co-located. I was incredibly impressed by the... by Andrea Taylor | Jul 24, 2019 | AAA Needs Updating, LinkedIn Ads
If you’re like me, you blinked and it’s late July! If you haven’t had much time to keep up with updates and trends in LinkedIn this summer, do not fear. Let’s run through some quick updates that will make your next LinkedIn campaign even better... by Abby Woodcock | Jan 8, 2019 | AAA Needs Updating, Audience Targeting, Campaign Strategy, Facebook Ads
Looking back on 2018, one of the more effective audience targets we’ve been able to leverage in our campaigns is Lookalike audiences. If you’re unfamiliar with this targeting strategy, Lookalike audiences provide a way for you to submit a list of users to... by Clix Admin | Mar 22, 2018 | AAA Needs Updating, Remarketing, Retargeting
We recently completed a series about retargeting across many different PPC platforms. Our goal was to give you an understanding of what’s available in each platform so you can test it out on your accounts and find what works best. But the channel capabilities are only... by Andrea Taylor | Mar 8, 2017 | AAA Needs Updating, Audience Targeting, Facebook Ads
Facebook has an impressive amount of targeting options and one of my favorites is the Lookalike Audience feature. These are a great way to reach additional potential customers who are similar to those users you are already targeting. If you haven’t tried out...