by Brittany Sager | Sep 22, 2021 | Ad Copy Strategy, Ad Extensions, Paid Search
What Is Local PPC? Localized PPC, or geo-targeting, is simply a strategy used to target people in a specific area. This will allow you to get in front of the right people and present them with a meaningful ad. This is particularly important if you are operating within... 
by Tim Jensen | Aug 12, 2019 | Google & Bing Editors, Google Ads
Working as a PPC manager entails dealing with frequent change from the ad platforms and adapting your approaches to setting up campaigns. As one of many recent changes, Google Ads removed the option to strictly reach people who are in your target geographic location.... by Clix Admin | Jun 21, 2019 | AAA Needs Updating, PPC News and Views
Happy Friday, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts Simo Ahava #GTMTips: Send Page Visibility State To Google Analytics: This post wraps up a series of 100 (super helpful) tips – check... by Andrea Taylor | Aug 4, 2015 | AAA Needs Updating, Bid Management Strategies, Bing Ads, Google AdWords, Tools & Automation
Since there’s often additional value in your ad being seen on a certain device, at the right time or in a certain place, it’s important to understand how to use bid adjustments to their full advantage. Lurking in the Settings portion of AdWords & Bing Ads are bid... by Andrea Taylor | May 7, 2015 | AAA Needs Updating, Campaign Strategy, PPC Tactics
Most colleges are wrapping up their spring semester, but it’s never too early to start planning your marketing strategy for the fall semester and the Back to School boom. Targeting college students can be a unique challenge just due to the semi-transitional nature of...