by Bethany Bey | Feb 5, 2019 | AAA Needs Updating, Bing Ads, Google Ads, Keyword Strategy & Research, Search Advertising
Having broad match keywords is a rarity in my accounts. Broad match lets you reach the widest audience possible with your keywords. The downside is the impressions from broad match keywords aren’t very targeted which could lead to you spending money on people... by Andrea Taylor | Feb 19, 2016 | AAA Needs Updating, Bid Management Strategies, Bing Ads, Google AdWords, Lead Generation, PPC Industry
Good Friday, friends, and welcome to this week’s edition of the Clix Marketing Blog’s PPC News & Views! From the Experts AcquisioBlog Knowing Your Audience: Why Customer Match in PPC Means More Leads: If you haven’t tried out Customer Match in AdWords... by Clix Admin | Oct 6, 2015 | AAA Needs Updating, Bing Ads, Google AdWords, Keyword Strategy & Research
Last week something magical happened. The kind folks at SMX indulged my goofy side (well, Ginny Marvin did) and ran with a crazy idea. A panel designed as a battle around match type segmentation strategies. While I personally failed at showing up with props, Ginny had... by Clix Admin | Apr 22, 2015 | AAA Needs Updating, Bing Ads, Keyword Strategy & Research
A couple of weeks ago, John wrote about Bing moving to Enhanced Campaigns and the relative lack of outcry about it. Since it had been preceded by Google doing it, a lot of the angst had worn off. In more Google-following news for Bing, they announced a few days ago... 
by Clix Admin | Aug 15, 2014 | AAA Needs Updating, PPC News and Views
Welcome to this week’s edition of the Clix Marketing Blog’s PPC News and Views! From the Experts Beyond the Paid Tablets = Desktops, and Other Google Fibs: Melissa Mackey gives another great rant about how Google’s ideas don’t quite seem to match up with those of some...