Google Ads New Budget Reporting

Google Ads New Budget Reporting

If you’ve been managing Google Ads for long enough, you might remember when Google would only spend 20% over what your daily budget was set at. So if you had a daily budget of $100, the most Google would spend in one day was $120. Then it would underspend to...
Juggling Today’s Digital Advertising Challenges: Quality and Channel Segments

Juggling Today’s Digital Advertising Challenges: Quality and Channel Segments

The complexity of any advertising campaign rarely correlates with money spent but usually hinges on the number of channels, products, audiences and product sales cycle covered by the effort. Where you allocate your advertising spend will determine your success or...